Families who speak English, and families who do not. When an ESL parent cannot navigate your app, they give up. They fall back to SMS. That is not equity.
The question other platforms don’t want you to ask
“If SMS is good enough for ESL families… why have an app at all?”
Other platforms quietly accept that ESL families don’t need the full experience, so they offer SMS and call it inclusion. But if the app is where the calendar, feed, conferences, and forms live, giving some families only a text isn’t equity. It’s a two-tier system.
Bloomz is the only platform where every channel is fully translated, App, Email, SMS, and Voice, in 250+ languages. Every family gets the full experience. No exceptions.