A resident opens the app, drops a pin on a pothole, streetlight, or code violation, attaches a photo, and submits. Category and location decide the routing automatically, public works, code enforcement, utilities, so nothing sits in a general inbox waiting for someone to forward it by hand.
Some reports, a safety concern, a neighbor dispute, a code complaint, are easier to make anonymously. BeHeard supports that without asking for a name. Every ticket also carries a response-time SLA that escalates automatically if it goes unacknowledged, so nothing quietly ages out of view.
A short call, focused on your city's size and priorities, not a generic pitch.