Your city decides what earns points: completing alert setup, reporting an issue through BeHeard, attending a commission meeting, paying a utility bill on time, welcoming a new business. Points show up in the resident's app alongside their alerts and bills, no separate rewards app to download.
No competitor in the small-city alert, 311, or engagement category runs a civic rewards program. It's a genuinely unique piece of the platform, not a claim that requires a combination argument: nobody else offers it at all, which makes it one of the more visible reasons residents open the app when nothing is on fire.
A short call, focused on your city's size and priorities, not a generic pitch.