A parks department update or a committee meeting reminder doesn't need the same urgency as a boil-water notice. Groups let departments and committees post to the residents who actually care, while public calendars keep commission meetings, festivals, and program dates in one place with RSVP built in.
Program registrations, public-comment forms, facility rental applications, anything that currently lives as a PDF on your website gets a digital form with e-signatures, tracked responses, and translation, so a form isn't secretly English-only for residents who don't read English as a first language.
A short call, focused on your city's size and priorities, not a generic pitch.